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Services Details
Be In Charge and Have Control With These Strategic Marketing Systems and Management Consulting Services
There's nothing like being in charge... doing whatever you want to do, whenever you want to do it.
To help you get there, a product or service has to be specific to your unique situation. It also should be practical and very street smart.
But, even the best product or service won't do you much good unless it comes from people who are willing to do whatever it takes to make sure every detail is covered for you.
Then, you'll have control over a business that reflects your personal wishes.
And whatever you buy should never cost more than your best performing sales and advertising materials and/or services.
We like to think that our advanced marketing strategy systems and management consulting services from Evenson & Associates can be all that for you. But, you should be free to make that decision for yourself.
So, if your business is genuinely looking to dominate your competitors and increase your sales and cash flow... then the following special services are for you and your business.
Evenson & Associates Inc. (E&A), will help your business achieve seriously higher sales, cash flow and profit levels through our advanced marketing systems. E&A will provide your company with the most successful and powerful marketing methods available today.
Regardless if your business is either online or offline or operates in both worlds, our high-powered marketing services are designed specifically for your unique situation.
For you to get the maximum benefit out of the information that follows, it's best for you to read each marketing system's explanation below, to determine which services are best suited for your business needs and goals.
Here are some of the various marketing systems which we can help you with (just click on the subject you want to go to):
BreakThrough
Marketing Consultations (by phone or email)
You can now obtain a high-powered, in-depth marketing strategy session focused exclusively on your business and unique situation. During each marketing consultation, you'll get powerful marketing methods that you can immediately apply to your business. Techniques that will dramatically increase your business or bring you all the benefits from any marketing opportunity you encounter.
Now, you'll discover the best methods to out-maneuver your competitors while increasing your cash flow.
This particular service is slightly different from our other services, in
that you'll be dealing exclusively with myself to resolve your key marketing
problems.
During your session, you can ask me about any of your marketing questions or discuss any of your marketing problems. You'll always receive my frank, bottom-line answers of what you need to do to make either your online or your offline (or both) businesses succeed. You can also use your session to have me fine tune your website, a sales letter, print ad, sales brochure, or any marketing piece.
When you work with me, you'll be getting all of the benefits of my successfully proven strategies and marketing insights discovered and refined during 21 years as a professional marketer helping grow more than 60 companies (both large and small) to sell over $300 million dollars combined.
My marketing successes are not based on just one product, only one industry or from just a handful of marketing campaigns. Rather, I've earned my stripes over a couple hundred different products, hundreds of marketing campaigns and in more than 20 different industries. Hence, you can be completely confident because you'll be gaining all of these successful experiences which have helped grow each and every one of these companies.
And if that isn't enough, have a look at what others who have worked with me have to say about their profitable results:
Two Consulting Program Options to Choose From
You can choose to have me directly consult with you for a one-hour period via the telephone. Or you can choose to have me directly consult with you during a six -month period via email.
Telephone Power Consulting Option:
If you choose this option, then during your in-depth, one-hour phone consultation, you can choose to use it to go over a new product concept, or an idea that you feel needs an extra set of eyes and ears. I'll help you resolve your biggest marketing problem or seize any marketing opportunity during your one-hour telephone session.
Your 100% Money Back Guarantee if You're Not Completely Satisfied
The fee for this intense, one-hour, packed-full telephone consultation is $350. This comes complete with my "judge for yourself" money-back guarantee. Here's how it works. At the end of the first 30 minutes, we'll take a short break. At this time, you judge for yourself if what I have already given you is worth at least $350 or more. If you decide it's not, then we'll end your consultation and you'll not be charged for any time I've just spent consulting with you. You may wonder how I can make such a guarantee? Well, it's simply this. In all the years I've offered this guarantee, none of my clients have ever requested their money back.
To book your private, one-hour, in-depth telephone consultation, please call my office
at 1-661-589-9500 or you can email me at: Randall@eandaonline.com
Email Power Consulting Option:
If you're ready to make your online or offline marketing a lot more successful, but you're not sure if you have enough material to discuss for a full hour (as with the above hour telephone service). Or, maybe you just prefer your advice in smaller bite sizes, then this is the perfect service for you.
With my E-mail Power Consulting service, you can use your hour spread over time, in small chunks of time, such as 10 minutes here, 23 minutes there, etc.
Here's how this e-mail consulting service works. When you have a marketing need, question or problem about your website, advertising and marketing just send me an E-mail with the details of the issue or problem that needs a solution.
I will provide you with an in-depth recommendation/answer within 24-48 hours. You can utilize this service whenever you choose. No restrictions due to time zones or other scheduling hassles. You don't have to make an appointment ahead of time or spend a minute more than you need to get powerful, profit-boosting solutions. The only condition I require is that you use your entire one-hour time during a six-month period. So after these six months have past, should you have any unused time remaining, it will expire.
In addition, I provide you this service with my no risk promise. I positively guarantee
you'll be satisfied with your results. Again, use your first half hour at my risk. If you are not convinced that you have received your money's worth and more, I will return your money. The fee for the half-hour consultation time already spent, will instead come out of my pocket. What could be fairer?
Special Offer, But You've Got to Act Soon!
Now that the Internet has made conducting business and communication more cost-efficient, my fee for this very convenient one-hour E-Mail consultation is only $300. Since these become non-scheduled hours and there is less control over how and when they are used, I am only able to take on a maximum of (12) clients per month with this special service. This number also has to include my pre-existing consulting commitments and continuing relationship clients.
Now, if this sounds like the type of consultation that would be best for you and your business, you'll need to act quickly in order for me to plan for you accordingly. Just call my office to reserve your "Use the time when you choose" hour of E-Mail Power consulting at 1-661-589-9500 or you can email my office at: consulting@eandaonline.com.
(For Other Services,
Go Back to the Top of the Page)
Innovative
Strategic Marketing Plans and Analysis
Why Strategic Marketing?
When I talk about the critical importance of doing strategic marketing planning with any business, I'm not talking about just giving out a bunch of new or interesting sounding ideas to titillate or to amaze you.
So what actually is strategic marketing? Many people think that strategic marketing is just a great marketing idea, or doing something different, or having a new and unusual kind of offer with a different angle. Instead, I say that's only a good idea.
By strategic marketing, I mean something that's so powerful, so dynamic, what it really does for you and against your competitors, is that your competitors now can't even compete against you - because instead they're actually crippled by your strategic marketing systems.
To me you don't have a "strategy" that's worthy of being called a real strategy unless you have three to five key marketing systems up and operating with each of those strategies being so powerful that it actually demolishes your competition.
When correctly implemented, the combination of these powerful marketing systems now makes it extremely difficult (for your competitors) to compete against you. And if by chance they can, it will cost them about 50% more per sale, for example, because of the big strategic advantage you now have over them, that they are at such a great disadvantage. Once you've got that kind of situation protecting your company and products/services, instantly you no longer have the worry of being knocked-off. Why? Because instead, you're knocking them off and out of the market! Now that's a powerful edge!
Strategy is Supreme!
Whether you realize it or not, strategy will make you or break your company. In other words, strategy is truly supreme. In fact, it's more important than which target list to use, or having the best product or using the best technology, having a highly functional website, great sales copy, creating strong offers, etc.
Without the correct, best strategy - 9.7 times out of 10 you'll go down the wrong path. And then, before you know it, you'll have wasted extremely valuable time and mis-spent tons of money, regardless if you have the top database list, product, technology, wonderful website, sales copy, offer, etc.
Good business strategy is about knowing which marketing strategies are the best to employ, when is the ideal, right time to use them during any given market situation.
To begin, for your company, these crucial issues are determined by knowing your competitor's weaknesses and what strategies will weaken him further. If your multiple, integrated-strategies can cripple your competition, then you will win the business game.
There are several key components for learning how to strategically weaken your competition.
First component: You must know your marketplace and understand what your competitors are doing.
At Evenson & Associates, we will help you find the particular competitor who is the most impactful and who should be your primary focus. Then, we perform an analysis of his marketing and sales strategies, and how he got to be successful. Understanding the details of each and every marketing method he's using is critical to reaching your success.
Based upon this critical knowledge, we then estimate your competitors marketing and sales costs as a "percentage of his total revenues." With most companies, this is a particularly weak area in their marketing systems. It's because they usually waste money on non-productive branding/image ads, and whenever they occasionally do direct response marketing, their cost-per-lead is usually enormously high.
Their sales leads are typically unqualified, which skyrockets the costs of their sales department and their cost-per-sales. Understanding their successful marketing models in this one area alone, can be the means for devising a key strategy that will either leap frog you over them or sometimes even put them out of business.
This is just one of the various key steps in successfully, strategically, out-marketing your competition and winning the business game.
Here's another example of what a client recently shared about their profitable results:
Fees for your Innovative Strategic Marketing Plans and Analysis
Our fees for a Power Strategic Marketing Plan and Analysis for your company usually run between $3,000 to $16,000 depending on the complexity of the industry, company or product and extent of the data you wish to have researched and analyzed. For a precise quote on your project, please call our office at 1-661-589-9500 or you can email me directly at: Randall@eandaonline.com.
(For Other
Services, Go Back to the Top of the Page)
How to Make
Your Web Site Successful - Web Site Evaluations
Perhaps you've already spent a small fortune (or maybe you haven't) to produce your Web Site, or perhaps you were told that "all you need to do is just get on the Web, you'll make a bundle!" but you haven't yet. Don't give up.
My staff and I continually help businesses make their Web Sites far more profitable in a short period of time. Sometimes by making big changes and other times simply by making small (but critical) adjustments here and there -- for big results. My staff and I know what "buttons" and items need to be added, changed or deleted to make your site as successful as you've always known it should be.
This web site evaluation service is a little different because we provide it in two distinct parts. First part: I'll thoroughly evaluate your current Web Site, by reading every word on every page, I'll navigate every link, check all banner ad activity, check out any search features on your site, your ordering process, to name just a few areas I'll be evaluating. I'll also provide you with a questionnaire that you'll need to fill out and email back to me, that'll let me know how you currently market your Web Site.
Here's what a couple clients recently had to say about how powerful my website evaluation services are...
The second part of this evaluation process: after I've reviewed your entire site, you will call me and we will discuss your Web Site in great detail, page by page. You'll get my frank, bottom line advice on what is really working and what's not working marketing and sales wise. My specific advice will also include if your site is visually appealing to the average visitor and what to change. Are there any navigation difficulties and what to change. What you should do to drive a lot more traffic to your site. Shrewd ways to keep visitors coming back as regular paying customers.
I will provide you with my key recommendations and advice. I won't give you watered down advice. Instead, I will be very direct. Bear in mind, it's really in your business' best interest in order to reach powerful results and increased profitability, for me to be completely frank with my evaluation on your site and how to make it better.
Fees for Your Special Web Site Evaluation
The fee for this website evaluation service is $350 per hour and it typically takes approximately 1-1/2 to 3 hours to do an evaluation. To schedule your own Web Site evaluation, please call our office at 1-661-589-9500 or you can email me at: Randall@eandaonline.com.
(For Other Services,
Go Back to the Top of the Page)
Special Advanced
Web Site Analysis and Evaluations
This is a special, advanced version of our Web Site Evaluation service mentioned above. It includes everything mentioned in the regular Web Site Evaluation service package (to review the regular Web Site Evaluation service, click here), plus a whole lot more.
This advanced service also includes a comprehensive and detailed evaluation program of your entire online business, wherein I and my staff will identify your master plan, online objectives and analyze your online activities, all from a marketing, sales, customer service and positioning perspective.
Because all of my consulting services and marketing recommendations are customer driven, they require that you have a good finger on the pulse of the people who do business with your business and how they interact with your Internet presence and if appropriate, with your offline business activities too. So we count on you and your key staff to be active participants in this critical evaluation process.
From this evaluation, we will uncover what is missing concerning:
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Your web sites' content and how easy is it to really understand. Plus the use of customer and prospect oriented "impactful copy"
- The best marketing oriented web site design ingredients
- Are there any navigational problems with your site and what you need to change.
- How to properly use "information" so you can better 'pull' prospects to your site
- Best automated methods for maximizing web site response efficiency
- What design and programming components need to be added to maximize the likelihood of a "high" search engine ranking on certain key word searches
- Ways to re-position and strongly differentiate yourself from your competitors
- Improve your customer and client contact quality and frequency for enhanced future plans of action
Fees for Your Advanced Web Site Analysis and Evaluation
The fee for this advanced service usually runs between $1,500 to $2,650 depending on the complexity of your company, and the size and extent your web site. For a precise quote on your own advanced web site evaluation, please call our office at 1-661-589-9500 or you can email me at: Randall@eandaonline.com.
(For Other Services,
Go Back to the Top of the Page)
Dramatically Increase Your Cash Flow with an Optimum Pricing Study
"The exact right price you should charge means the difference between financial losses, mediocre sales, or huge increases in revenue."
Marty Chenard, President - Advanced Business Strategies, Inc.
In case you don't know of Marty Chenard, he is one of the world's most successful marketing experts and business strategist's alive today. He's personally created more than $4 billion in product and service sales during the past several years.
Recently, Marty shared that: "Internet Research data shows that charging the wrong price online can easily drop total revenues by 50%, or more, and cause e-commerce failures….The reason why so many products fail or produce such poor profit returns online and offline is because business owners, corporations and marketers do not know the exact, right price to charge before a launch, after it's launch, or 'what to change the price to' years later when there are many new competitors and the competition is stiff."
Whenever you harness the real power of picking the exact/perfect price for any of your products/services, ONLY then, will you be able to generate the most revenues and cash flow, or gain the greatest number of new customers.
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How many sales have you actually lost because both online and offline shoppers have certain price expectations that are significantly different than what you are charging for your goods or services?
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How do you learn what is the exact "best" price online which prospects were genuinely willing to pay, just before they decided to click off your site and then moved on to another site that better met their expectations?
What offline and online shoppers expect to pay for your products/services is one of the most crucial issues determining the success or failure that's facing e-businesses and offline entrepreneurs today.
Internet pricing research continues to show that online shoppers usually expect at least a 10% to 20% discount when they purchase your product/service on the Internet. Research also shows that charging the incorrect price online can easily drop your total revenues and cash flow by 50% or more. This is a big reason for today's e-commerce failures.
If you take the time to really think about it, you know that having a perfect website design, a great product, with perfect sales copy, yet you have the wrong price, will produce terrible sales.
To help prove the point, just think about how intensively you price shop online. Isn't locating the best price one of your primary objectives when looking around? Isn't "locating the best price" one of the biggest benefits online shoppers are looking for?
If you are avoiding or ignoring their price expectations, then they are going to continue avoiding and ignoring your product/service offerings.
Recently, a national direct marketing company and publisher achieved a 43.6% increase in their bottom line profits by optimizing their best price to their target market.
Additionally, this case history points out that the old conventional price testing method they were using, was actually stealing tens of thousands of dollars from their efforts and company. That's a big shame since that didn't have to happen.
Getting a "good" sale, either offline or online or both, is really about ...setting the exact, correct "best" price that matches your market's willingness and ability to spend for that product/service.
Let's admit it -- most website and web business owners are very disappointed with their online revenues. The majority of honest online business owners will privately share with you that the Net has really been a big, deep black hole, where their money has been dumped.
Even Amazon.com with their numerous big discounts, has still not made their first dollar. If your business was experiencing Amazon's profits, you would be living in a cold dark alley. But Amazon.com can afford to run at a loss while attempting to capture their market ... because they can use all of their venture capital and investor's money. However, you can't.
So finding out what is the exact best price to charge and matching it with your market's ability and willingness to spend, will be the most important offline and online business strategy that you probably will ever implement.
Our Optimum Pricing Study is not just an "exact pricing process " that only tells you what your increase or decrease in revenues for every dollar would be when your price changes.
With our Optimum Pricing Study, not only will you be able to price accurately,
but...
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Offline, you finally will be able to test faster and at a fraction of the costs previously incurred.
- Price testing using our unique analysis process will cost you 88% to 90% less than with conventional methods.
- You will finally be able to know, with "pin-point" accuracy, what will happen to your total sales volume and cash flow at each different price point you might charge ... within $1 increments if you so desire.
- If you want to conduct your price test online, it'll cost you even less plus you will have your answers and complete pricing study results within 48 to 72 hours.
Here's three questions you should ask yourself, and know the answers to:
First Question: What is the exact amount of revenue that you've lost on your existing products, services, and with new product launches, during the past year simply because your pricing was completely wrong, or it was not properly optimized for maximum revenue generation?
Second Question: How much is the real investment to have your own Optimum Pricing Analysis performed? Normally, you will receive a multiple figure return on your investment the very first time you employ its results.
Final Question: What is your real downside risk if you purchase an Optimum Pricing Study? The answer is ... Zero. Our unique Optimum Pricing Study comes with a 100% money back guarantee. If after 6-months, you are even mildly dissatisfied with your breakthrough results, simply call our special "no questions asked" number at 949-713-0611. And you will receive a full refund within 7 business days.
Another very powerful benefit you'll receive when you get your own Optimum Pricing Analysis
When you use one of our special "rating-questions," you will learn exactly who will buy your product or service, immediately after you finish your price test. How? By simply re-contacting the specially coded prospects with your offer and "your exact best price." You will make enough sales to pay for your entire test and maybe even have some remaining profits!
Marty Chenard, President/CEO of Advanced Business Strategies, Inc., is the creator of our unique Optimum Pricing Study analysis method. Marty has generated more than $2 billion dollars in Joint Venture Sales and Product Revenues in the last 13 years alone. Marty recently shared that this unique analysis method of finding and then correctly using the exact "best/perfect" price has been one of the single most important tools behind our successes. For one of our joint ventures, it was the single, most important driving reason why they went from near bankruptcy to number 1 in their market niche."
Fees for your Complete Optimum Pricing Study
Our fees for determining several strategic marketing insights regarding both your product and it's market, plus a complete Optimum Pricing Study, typically run between $1,500 to $6,000 per product, depending on the complexity of the product and extent of the data you wish to have analyzed. (If you plan on using the postal method to send out this study, then there are modest additional printing and mailing costs. Yet, these extra mailing costs are totally eliminated when a study is performed online via email.)
For a precise quote on your project, please call our office at 1-661-589-9500 or you can email me directly at: Randall@eandaonline.com.
(For Other Services, Go Back to the Top of the Page)
State-of-the-Art
Market Research Analysis
(Or How You Can Dramatically Turn the Tables On Your Competition)
All industries, companies, products and their respective marketplaces go through predictable life cycles. Regardless of how old your industry, company, products or market is, or regardless of the amount of competition you are experiencing, in order to turn the tables on your competition, you must first learn the exact location of your industry, then your company and it's products/services on their own maturity growth curves.
The specific location of your company and products on their maturity curve determines the exact type, amount and intensity of competition you will actually encounter during each time frame and area of the maturity curve.
Just one of the crucial areas of information that's revealed from this key exercise is the amount of market growth, operating margins and net profits you can realistically expect in each time period and situation. And if you ignore or are ignorant of this critical information, then get ready for a very bumpy road ahead.
However, it needn't be that way.
The Three Basic Stages Of Any Market
1. Introduction: This is commonly known as the "pioneering" stage during any market. This is when new ideas, products, technology, techniques and services are introduced and they are then either employed or economically abandoned. The old saying is often true during this period; "a pioneer is someone with an arrow in their back."
2. Growth: "When the wind blows, even turkeys fly" is a very accurate description about this basic phase. It's during this phase, of these industries, companies and products/services where the average person, by doing virtually nothing right, can still make a decent living. Yet it's also the time when the smart, aggressive "super business person" can become truly wealthy, if you know how to really capitalize on this limited time period.
3. Maturity: It's during the mature market phase where you experience end-user saturation, fierce competition amongst a larger number of competitors, while price levels come down, to continually lower levels, meeting their own supply and demand curves.
How to Begin Turning the Tables in Your Favor
After determining your particular location on your own maturity curve; the next step in how you turn the tables on your competition, is to determine your company's exact location on the profit curve.
If your profits are slowly increasing or they're growing significantly, then you're in a good position, in relation to your competition, regardless of your specific location on the maturity curve.
On the other hand, if all concerns are the same, yet your gross operating profits are flat or decreasing, then your competition has the superior market position when compared to the "Maturity S Curve" in your situation. In order to restore your profitability, you must modify your position or "fracture" the market, such that you powerfully reposition your company and/or products/services.
A "Maturity S Curve" analysis is really just the beginning to properly "fracture" your marketplace and powerfully reposition your company and/or products.
To realize the full power of this analysis and it's many benefits and to properly "fracture" the marketplace, you'll also need to know where your industry, company and/or products lay regarding their:
- Future Profit: Lifecycles evaluation,
- Harvested Chart: Market Growth vs. Market Share of Leading Companies
- Marketing Opportunity: Cost of Sale analysis,
- Market Opportunity: Prospects per Competitor vs. Mark-Ups,
- Long Term Strength of Opportunity study,
- Excessive Capitalization Due to Sales Cycle Time,
- Knock-off Probability evaluation,
- Defensive - Leverage Posture: Competition vs. You,
- Expected Value vs. Buying Behavior analysis,
- Profit-cycle: Mark-ups/Margins to Avg. Order,
- Value vs. Payback for Customer study,
- Demand/Urgency Evaluation
"The purpose of education is not knowledge but action" - Walter Hailey
Accurately understanding and then employing this critical knowledge, will greatly help you to correctly reposition your company that will lead you to the quickest means of turning the tables on your competition and back towards your company's favor.
When these specific studies are done, understood and then properly employed, your sales revenues, cash flow and net profit results will be simply amazing.
Hundreds of companies have realistically experienced 2 to 5 times the revenue, cash flow and/or net profit growth from these strategic insights and knowledge.
These high-powered tools reveal exactly how you can dominate your competitors, while they allow you to dramatically increase your sales and cash flow.
Have a look at what another client recently shared about how effective these powerful marketing systems are:
Fees for your State-of-the-Art
Market Research Analysis
Our fees for a complete Market Research Analysis usually run between $1,500 to $7,000 per product and for a company, they typically run between $3,000 to $12,000, depending on the complexity of the product/company and extent of the data you want to have studied and analyzed. For a precise quote on your project, please call our office at 1-661-589-9500 or you can email me directly at: Randall@eandaonline.com.
(For Other
Services, Go Back to the Top of the Page)
Higher Response
Database Analysis
The insider, secret method that actually determines whether your next direct marketing campaign will succeed or fail, is primarily based on the database you are or are not using.
The: 1) List, 2) Copy and 3) Offer are known as the three major components of every successful direct marketing campaign, whether it's via the mail, on the Internet or via another medium.
To start, for your campaign to succeed, it must initially reach an audience that's already predisposed to purchasing your type of products or services. Therefore, the selection of a proper targeted audience - that being the "list," is by far the most important aspect of any direct marketing campaign.
Direct marketers have learned that you can usually sell almost anything to a good list and that the opposite is equally true -- you can barely sell anything (even the highest quality or "greatest" product) to a bad list.
Today, there are several popular methods in which to analyze, segment and determine the best list. Some current examples are:
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Demographic method: Which segments a list based upon basic demographic criteria like: income, age, quantity of kids in household and/or geographical location, etc.
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Lifestyle factors: For instance -- do they fish, do they golf, belong to a political party, eat at certain types of restaurants, go to movies, etc.
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Behavioral analysis: Very similar to lifestyle factors but focuses primarily on the more important buying behavior currently expressed by a person versus identifying just their lifestyle activities they have performed in the past or groups they currently belong to.
However, as popular as some of these methods are today, none of them are actually the best method when it comes to selecting new lists that will significantly increase your next direct marketing campaign and grow your business.
Before we go any further, let me stress that the most successful list for any businesses will always be their own customer list. However, for businesses that want to expand and grow beyond their current customer base, they usually need to find lots of new customers.
We always recommend our clients to first, properly capitalize on their own customer list. After this has been done or at least begun satisfactorily, the next best list to expand your business is usually a list of people who have bought a similar product as yours but from one of your competitors. However, most companies are not very successful in getting access to their competitor's customer files.
So what is a company to do? Well, the only real option is to purchase an outside list from someone who has a list which you believe has a very similar purchasing behavior as with your own customer list. But how can you know if this independent list will favorably match up with your client database buying behavior and before you spend thousands of dollars just to test their list?
To choose the right list, regardless of whether you're selling business-to-business, business-to-consumer or both, you need to first eliminate all lists that have groups who are least likely to buy your products or services, while at the same time correctly identifying the lists that have groups who are most likely to become your customers. How? By performing a special Higher Response Database Analysis.
To begin, our unique Higher Response Database Analysis completely eliminates the majority of lists containing individuals or companies who are not likely to buy your products or services. Performing this key procedure correctly results in the use or purchase of specific lists which contain only individuals or companies who are most likely to become your new customers, thus significantly reducing your cost per lead and cost per sale. All of this will dramatically increase your campaign's sales, cash flow and profits.
How to do this correctly is what's particularly troubling for most companies. And what's required to get the biggest sales impact from this procedure is neither commonly understood nor readily available. But it's well worth the effort to determine. Most times, companies experience response and sales rates 2 and 3 times higher once we've properly analyzed their list and then targeted the highest responding segments in an independent list with their next direct marketing campaign.
For any direct marketing campaign to succeed, it must first reach and convert the maximum number of prospects into paying customers, for the least amount of money (per sales cost).
Eliminating those lists with the traits that are most obviously unlike to the traits of your best paying customers, before you start any campaign, usually proves to be the difference in whether your next direct marketing campaign succeeds or fails. But what factors are most critical to realizing success?
With our unique Higher Response Database Analysis method, you will find the critical factors to properly identify only the best lists that will catapult your sales to the next level.
Here's another example of what a client recently shared:
Fees for your Higher Response
Database Analysis
Quite frequently our Higher Response Database Analysis results are so powerful that our clients are repaid their cost in full, the first time they do a mailing to as few as 1,000 to 3,000 prospects. Let us help you achieve better direct mail and Internet marketing results too!
Our fees for a Higher Response Database Analysis typically run between $1,500 to $6,000 per database list, depending on the complexity of the list and extent of the data you wish to have studied and analyzed. For a precise quote on your project, please call our office at 1-661-589-9500 or you can email me directly at: Randall@eandaonline.com.
(For Other
Services, Go Back to the Top of the Page)
Your Complete,
Fully Integrated, Custom Designed Marketing System
If you're seriously looking to increase your sales and achieve better cash flow and stronger profits as quickly as possible. If so, then you've come to the right place.
Yet, perhaps you've learned the hard way, that significantly larger sales and profits sounds a lot simpler than it really is. It requires not just hard work, but mainly working a whole lot smarter. And that's exactly what a complete, fully integrated, custom designed marketing system will do for your business. Only a fully integrated marketing system, custom designed for your business, can move your company to the next level of success.
Why? Because only a fully integrated marketing system brings the full force of the best marketing systems into proper alignment. It makes sure they're executed correctly, most effectively and all at the proper time. Minimizing waste and only maximizing your success.
That way marketing your business becomes dramatically more powerful than ever before. Far beyond what your competitors can respond to or even understand how it's happening!
I'll develop a complete, fully integrated, custom
designed marketing system that can easily double or triple your sales, cash flow, or profits.
Here are the key elements you will receive with this complete system:
- I'll custom design a powerful,
profit maximizing strategy uniquely for your business.
This is a crucial element where the vast majority of companies fail.
As I've mentioned before in one of my other advanced marketing system
descriptions (re-read the above Innovative Strategic Marketing Plans
and Analysis service), explains why strategy is absolutely crucial
to get right. To do otherwise, you honestly go forward at your own peril.
Analyzing and employing the correct marketing strategies will truly
make or break your company. Successful companies know this crucial fact.
By using the wrong strategy, at the wrong time or place, if you advertise
the right product but to the wrong market or present a good service
in the wrong manner, any of these common mistakes, they all add up to
an awful lot of wasted time and vast amounts of squandered money!
Don't let this ever happen to your business. And if you believe your
business may be headed in the wrong direction, many times we can save
it before it's too late. But don't wait too long, or it will
be too late.
To perform this critical part of the entire fully integrated process,
I'll be using several components from my Innovative Strategic Marketing
Plans and Analysis and my State-of-the-Art Market Research Analysis
advance marketing services.
I'll work with you to create the best strategies to maximize your sales
from the very beginning. You'll get the right plans, for the right markets,
with the right products/services, to the right customers and prospects,
with the right messages, delivered in the right methods, and always
at the right time.
- Dynamic sales lead generation
campaigns. You'll now realize 50% to 100% increase in the amount of
truly qualified leads.
Today, the methods that nearly every businesses use to try to generate leads, are at best, just "guess-timates", that fall short of their goals. If you don't believe this is true, simply take an honest look at your own sales letters, web marketing, ads and various promotional materials.
If you find you are in the same "company" as the vast majority of business owners or marketing managers are, then you'll see that your marketing is not achieving a large, consistent, nor reliable source of the highest quality new leads possible.
The new "fully integrated" lead generation strategies are far more than just another fancy title for the same old marketing techniques. Instead, these new systems utilize a dramatically different approach to getting large quantities of quality leads for you.
With these new advanced systems, customers will now seek you out rather than the long entrusted models of cold calls, extremely expensive image boosting advertising campaigns, and the long drawn out and tiresome networking of trying to find leads. These old tools had their use before, but now they are a thing of the past. Because there is a far better way.
It's a fact. When a customer seeks you out first, the results of making the sale(s) increases exponentially. How? Because they've initiated the contact with you, which makes getting their business far easier than ever before and it also significantly cuts down your marketing costs. So, for every one of your marketing dollars spent, they are now delivering the "punch" of 3, 6, or 10 dollars you spent previously.
- Dramatically convert your
targeted prospects into paying customers by as much as 200% to 300%.
It's crucial to recognize that marketing is a process, and not a one-time event. It usually takes several contacts to get someone to make a purchase. Studies have shown that more than 80% of all prospects that inquire about a service or product eventually make a purchase of that item, but not from the company that originally informed the prospect about it.
With many prospects, it takes numerous contacts before they have enough information where they feel comfortable and confident enough to make the purchase.
So, if you contact your prospect only once, twice or three times, most of the time you're leaving a huge share of your sales on the table instead of in your company's pockets.
Not to rub salt on sore spot, but if truth be known, you've actually begun the buying process for that prospect. And by not fully pursuing them, what you have effectively done is helped your competitor make a far easier sale, that should really have been yours in the first place!
With my new, fully integrated, marketing systems, I will help you avoid this problem. Because they take full advantage of those everyday sales opportunities in a new and powerful way. They provide a multi-dimensional approach of reaching and gaining multiple contacts with your prospects. You'll get their full advantage so you can capitalize on being in exactly the right spot, when your customer is ready to buy from you, instead of just when you are ready to sell to them. Clients have reported that by using this unique approach to marketing, their profits have increased as much as 200% to 300%!
- Increase the amount each
customer purchases from you, every time they do business with your firm.
One of the simplest and most cost-effective methods of increasing profitability
of your business is to increase the dollar amount your customer spends
during every purchase.
How? When they are already buying from you. When this is happening,
it's relatively easy to increase the amount that your customer spends
right at the point of sale. By doing so, you will have significantly
reduced your marketing costs to that customer while increasing your
sales and profits.
There are several other exclusive and powerful marketing methods, which either I've developed or used, and which you won't find from other marketing consultants and agencies. Yet, as I've mentioned above, these methods will significantly increase the quantity of new customers you'll get, plus increase the amount your existing customers spend every time they do business with you. With many of these methods, you'll see the results the very same day you implement them.
Once again, when you work with me, you'll be getting all of the benefits
of my successfully proven strategies and marketing insights discovered
and refined during 21 years as a professional marketer helping to grow
more than 60 companies (both large and small) to sell
over $300 million dollars combined.
And my marketing successes are not based on just one product, only one
industry or from just a handful of marketing campaigns. Rather, I've
earned my stripes over a couple hundred different products, hundreds
of marketing campaigns and in more than 20 different industries. So
you can be completely confident because you'll be gaining all of these
successful experiences which have helped to grow each and every one
of these companies.
Have a look at what others who have worked with me have to say about their profitable results:
Fees for your Complete, Fully-Integrated,
Custom Designed Marketing System
Our fees for a complete, fully integrated, custom designed marketing system for your business vary. In general, we prefer a small up-front fee plus a percentage of net sales or profits. This is usually $10,000 up-front, plus 3% to 7% of the generated gross sales. However, if you're more comfortable with a flat rate, without a percentage of gross sales, then call us and we can discuss your specific situation. We have a couple of monthly retainer programs available.
For a free consultation to discuss increasing your sales and net profits with your complete, fully-integrated, custom designed marketing system, please call our office at 1-661-589-9500 or you can email me directly at: Randall@eandaonline.com.
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Here's What
Some Of Our Clients Say About How Profitable Our Consulting And Advanced
Strategic Marketing Services Have Been For Their Businesses...
"When Randall began helping my biggest client, there was no organized
or developed strategic marketing plan, nor were there successful sales
and marketing programs in place. Randall quickly turned the situation
around. Randall helped this annual 7 figure sales organization reach significantly
higher sales and profits, at a level never before realized in their prior
4 years combined!"
Patricia Edwards, President
and Owner
Joseph Edwards and Associates
"Randall Evenson is in my opinion
among the top 5 marketing consultants in America! I have paid thousands
of dollars to so-called experts and received only a fraction of the cash-flow
Randall has generated for me for far less expense.
One of the detailed ideas he helped me implement was extremely low-cost
for me to test and pulled an amazing 16% response! Randall saved me from
spending a ton of money which would have been wasted on printing and mailing
expenses. My company implemented his powerful idea and it only cost a
few hundred dollars. It generated THOUSANDS. And now that idea is mine
to use over and over again.
The business my company is doing via our website has steadily grown due
to his marketing know how. Don't be fooled. There are many touted "experts"
offering get-rich-quick schemes for the Internet. They can build you quick,
cute sites and will give you unproved/low-profit marketing ideas -- but
you'd be better off investing in lottery tickets. I'm interested in new
customers -- not gimmicks!
Randall has helped me attract paying clients through his innovative, low-cost/high-return
approach to marketing both online and offline. For instance, one of Randall's
Internet ideas cost me nothing but one hour of time to implement and attracted
the attention of an ABC television producer who is planning to do a national
feature story on my company! This single strategy alone will bring many
tens of thousands of dollars to my company. And that's just the beginning
of how Randall has helped us.
If you are one of my competitors PLEASE DON'T call Randall Evenson. If
you are not one of my competitors, call Randall Evenson today and he will
help you increase your profits quickly!"
Adam Christing, President
CLEAN COMEDIANS
"Randall Evenson is my patron
saint of the Internet! He knows his stuff and is a crisp thinker. I rely
on him for strategic thinking about Internet opportunities, successful
marketing methods and have highly recommended him to several others."
Dr. Rich Buhler, founder and editor of TruthorFiction.com
He's also president of Branches Communications, Inc. and is a well-known radio host
"Randall is the most passionate
marketing person I know. During the past ten years that I have known him,
he continually hones his craft through extensive training, education,
experience and wise experimentation. He has the unusual ability to connect
his various past marketing experiences with the current changes in technology
and the proven marketing methods that produce strong results.
I have worked with him in marketing both products as well as services.
In each situation, he has come up with creative solutions that have worked
within the budgets that we have had to work within. He not only has a
keen sense of how a project might work best, but also has the insight
to know the specific reasons why a marketing program will or will not
work. This really saves us a lot in both time and money.
His expertise does not end with theory. He is excellent at applying his
marketing wisdom to the real nuts and bolts of how best to make any project
or any campaign work successfully... and he is great fun to work with.
I highly recommend Randall to anyone who wants to really succeed today!"
Ed Carlstone, President/CEO
TVA
"It's a challenge to endorse the
one guy you hope and pray doesn't get any busier than he already is! However,
to maintain my professional integrity I must spread the word. There are
truckloads of good marketing people out there, but it takes a great one
to turn your investment in them into windfall profits. Randall isn't just
great, he's off the charts! In the first fifteen minutes of meeting with
Randall, he gave me a suggestion and a simple strategy that was so powerful,
and yet completely invisible to me, it is easily worth tens of thousands
of dollars to my business, and untold thousands, perhaps millions, to
my clients. And that was just in the first 15 minutes!
Nor am I the exception. Since coming into contact with Randall, I have
had the privilege of watching him work with a number of other companies,
some owned by friends and associates of mine. He consistently generates
returns on investment in the 200% to 2,000% range with his unconventional
perspective and leading edge strategies. The man is quite simply a profit
generating machine. If you think that outside marketing consulting is
a risky proposition, you're right and ...you haven't worked with Randall
Evenson. As an added bonus, he is a pleasure to work with, and don't be
surprised if he shows you ways to find yourself having more fun in you
business than you ever have before.
It doesn't matter if you are looking to take your web site from an expense
to a serious profit center, you want more clients, you are looking to
develop new products, services or markets, or you simply want to maximize
the clients you already have, Randall can take you there faster, more
economically and with less growing pains than you ever imagined possible.
The only way to lose money with Randall is to not work with him, so do
whatever it takes to get yourself on his calendar and I promise you and
your banker will never look back. Just leave some time for the rest of
us!"
Gary D. Handwerker, Senior
Vice President
Maverick Business Systems
"Randall Evenson has a powerful track record of creating successful new marketing programs. As just one small example, I witnessed Randall obtain phenomenal results from direct mail programs he developed and implemented, obtaining response rates from 7.3% to 10.7% in comparison to the industry average of 0.6% to 2%.
I witnessed Mr. Evenson's marketing abilities to increase awareness, sales and profits for both small and large organizations. Case in point - since Mr. Evenson's involvement with a particular multi-million dollar organization, they have experienced an astounding 667% cumulative revenue increase, more than a 2,900% cumulative unit sales increase and more than 980% new customer acquisitions. He accomplished in one year what had taken them previously more than 5 years all together!"
Louise Fox, Director of Marketing
Keynote Communications
"I've known Randall Evenson for the past six years, serving with him on the board of directors for a professional organization and working with him on several successful media campaigns. Randall is honest, fun, forthright and knows his stuff. Perhaps the greatest asset he can bring to any client is the fact that he loves what he does and is constantly keeping one step ahead of the curve. For example, when the Internet came along, he was the first person I knew who jumped right on it - following all the trends and learning from others mistakes. You can't go wrong with Randall."
Rick Garside, President
Side By Side Films
"Randall Evenson just wants attention.
And he knows how to get it from your potential customers. His intuitive
sense of how to spark a response in the marketplace, coupled with the
far-ranging experience of 21 years in marketing, have made him a coveted
guru in the field.
Randall knows the right buttons to push and he knows how to push them
faster and harder. He has an impeccable sense of timing. And he gets results.
Randall consulted with my company during our launching last year, and
we're still reaping the fruits of those first campaigns, plus we're moving
securely ahead using the paradigms he developed for us."
Deborah Layman, Director
of Operations
CCN
"Randall Evenson has been a godsend
to my Internet start-up company. His incredibly advanced marketing strategies,
business instincts, knowledge and years of experience have provided us
with invaluable direction in the ever-changing Internet industry. In addition,
he's a really great person! I highly recommend him."
Karin M. Brough, President/CEO
MeritMoney.com
"Using the Internet marketing
technology that Randall Evenson taught me, I've been able to rescue several
of my clients from making potentially disastrous mistakes on their Web
sites.
All the way from copy and design ideas to Web site promotion and creating
positive cash flow -- everything I've learned from Randall Evenson REALLY
WORKS in the real world.
Even now, I'm re-working a tax attorney's Web site. And at every step,
I find myself referring back to Randall's excellent information for reliable
guidance. Without it, I'm afraid I'd be just as lost as my clients once
were!"
Gary Walterscheid, President
and Owner
Walterscheid Advertising & Marketing
"Randall has the ability to take
complex business marketing issues and create streamline practical solutions.
He can not only impact your bottom line but also reduce your time, risk
and effort."
David C. Woolsey, President
DC Woolsey and Associates
"There are very few marketing
advisors that I can really trust, and you are one of them. When I ask
you for your expertise, I can be certain that you are not just "shooting
from the hip," but giving rock-solid advice based on years of practical
application of cutting-edge principles.
Your advice are always ideas I can APPLY and TRUST. In addition to your
traditional marketing ideas, your Internet ideas have helped my Internet
business become more structured with a more solid foundation. I have in
the past, and will continue to recommend your services to anyone that
is SERIOUS about Internet and business growth."
Joe Nicassio, President
RapidResultsMarketing.com
"In my position as Promotions
Director with one major firm and now as President of my own company, I
have first hand knowledge of Randall's abilities and performance. I have
seen Randall transform projects and companies by taking them to new levels
and greater profits. He has a unique quality that combines the technical
side of marketing with razor sharp instincts. He is masterful at analyzing
critical situations and chooses problem-solving strategy with clarity
and foresight."
Christine Whitaker, President
Impact Agency
"I truly value Randall's opinions on marketing issues because he has proven that his strategies and plans really work. We have implemented many things we learned from Randall through seminars he's taught and our 4-year association with him. We've seen first hand the positive results.
He has evaluated several brochures, catalogs and TV commercials for our corporation and provided practical ideas and solutions that have made a big difference in sales and net profits.
Randall is a great communicator. Marketing is not a simple thing. What works one time doesn't work another time -- and who knows why? Yet Randall has an ability to uniquely see the perplexing issues, provide practical solutions and then present them in a way that makes you say, "You know, I've been around a while and I should have been able to figure that one out, but just couldn't for years."
Brad Mix, Vice President
Crown Video
crownvideo.com, christiandvd.com
All part of Precision Media Group
"Randall has the unusual ability to function in a multi-disciplinary manner. His technical skills and education in marketing is excellent. He has certain qualities not normally associated with the field and application of marketing. His integrity adds a rare dimension, his ethical practices in dealing with clients and presenting marketing plans for success put him in a league of his own."
Carl Cowan, Retired Entrepreneur (Former Senior Executive of NCR)
If we can help you in any way with your online and offline marketing, please
give us a call at 1-661-589-9500 or email us at:
info@eandaonline.com.
Get This Crucial Special Report
If you want to significantly increase your sales, cash flow and net profits, you should get your free copy of a new marketing report titled: "WARNING! These 12 Lethal Marketing Mistakes Will Kill Your Web Business."
In this special report you'll discover if you're making these killer mistakes, while learning how to multiply your sales, cash flow and profits today.
To get your free copy of "WARNING! These 12 Lethal Marketing Mistakes Will Kill Your Web Business," simply go to this webpage at:
http://www.eandaonline.com/12-mistakes-report-signup.shtml
It's simple and easy to get your free copy. It'll take less than 15 seconds.
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