by Randall Evenson

• Innovative Strategic Marketing Plans and Analysis
  
  
• State-of-the-Art Market Research Analysis
  
  
• Price It Perfectly with an Optimum Pricing Study
  
  
• Higher Response Database Analysis
  
  
• Complete, Fully-Integrated, Custom Designed Marketing Systems
  
  
• More Testimonials About My Services

Innovative Strategic Marketing Plans and Analysis

Why Strategic Marketing?

When I talk about the critical importance of doing strategic marketing planning with any business, I'm not talking about just giving out a bunch of new or interesting ideas to titillate or to amaze you.

So what is strategic marketing? Many people think that strategic marketing is just a great marketing idea, or doing something different, or having a new and unusual kind of offer with a different twist. Instead, I say that's just a good idea.

By strategic marketing, I mean something that's so powerful, so dynamic, what it really does for you and against your competitors, is that now they can't even compete against you - instead it actually cripples them.

To me you don't have a "strategy" that's worthy of being called a real strategy unless you have three to five key marketing systems up and running with each of those strategies being so powerful that it just demolishes your competition.

When it's done correctly, the combination of these key marketing systems now makes it extremely difficult (for your competitors) to compete against you. And if by chance they can, it will cost them about 50% more per sale, for example, because of the big strategic advantage you now have, they'll be at such a great disadvantage. And once you've got that kind of situation protecting your company and products/services, instantly you don't have to worry about being knocked-off. Why? Because now instead, you're knocking them off!

Strategy is Supreme!

Whether you realize it or not, strategy will make you or break you. In other words, strategy is supreme. In fact, it's more important than which target list to use, having the best product or using the best technology, having a highly functional website, great sales copy, creating strong offers, etc.

Without the best, correct strategy - 9.5 times out of 10 you'll go down the wrong path. And then, before you know it, you'll have wasted extremely valuable time and mis-spent tons of money regardless if you have the top database list, product, technology, wonderful website, sales copy, offer, etc.

Good business strategy is about knowing which marketing strategies are the best to employ, when is the ideal, right time to use them and for any given market situation.

To begin, for your company, these crucial issues are determined by knowing your competitor's weaknesses and what strategies will weaken him further. If your multiple, integrated-strategies can cripple your competition, then you will win the business game.

There are several key components for learning how to strategically weaken your competition.

First component: You must know your marketplace and understand what your competitors are doing.

At Evenson & Associates, we help you find the most impactful, particular competitor who should be your primary focus. Then we perform an analysis of his marketing and sales strategies, and how he got to be successful. Understanding the details for each and every marketing method he's using is critical to reaching your success.

Based upon this critical knowledge, we then estimate your competitors marketing and sales costs as a "percentage of his total revenues." With most companies, this is a particularly weak area. It's because they waste money on non-productive branding/image ads, and whenever they occasionally do direct response marketing, their cost-per-lead is usually enormously high.

Their sales leads are typically unqualified, which skyrockets the costs of their sales department and their cost-per-sales. Understanding their successful marketing models in this one area alone, can be the means for devising a key strategy that will either leap frog you over them or sometimes even put them out of business.

This is just one of the various key steps in successfully, strategically, out-marketing your competition and winning the business game.

Here's just one example of what a client recently shared...

Fees for your Innovative Strategic Marketing Plans and Analysis

My fees for a Power Strategic Marketing Plan and Analysis for your company usually run between $3,000 to $16,000 depending on the complexity of the industry, company or product and extent of the data you wish to have researched and analyzed. For a precise quote on your project, please call my office at 1-661-589-9500 or you can email me at: Randall@eandaonline.com.

State-of-the-Art Market Research Analysis

(Or How to Turn the Tables on Your Competition)

All industries, companies, products and markets go through predictable life cycles. Regardless of how old your industry, company, products and market is and what degree of competition you have or are experiencing, in order to turn the tables on your competition, you must first plot the location of your industry, then your company and it's products/services on their own maturity curve.

The specific location of your company and products on the maturity curve determines the exact type and degree of competition you will encounter during each time period and area of the maturity curve. Just one of the key areas of information that this will reveal is the amount of market growth, operating margins and net profits you can realistically expect in each area. So, if you ignore this critical information, then get ready for a very bumpy road ahead. However, it needn't be that way.

The Three Stages Of A Market

1. Introduction: This is commonly known as the "pioneering" stage of a market. This is when new ideas, products, technology, techniques and services are introduced and they are then either accepted or economically abandoned. The old adage often holds true during this time; "a pioneer is the person with an arrow in their back."

2. Growth: "When the wind blows, even turkeys fly" has been commonly said about these markets during this basic phase. However, these are the industries, companies and products/services where the average business person can easily make a good living and where the smart, aggressive "super business person" can become truly wealthy if you know how to really capitalize during this limited time frame.

3. Maturity: In established mature markets, there is end-user saturation, fierce competition amongst more and more competitors as price levels come down, lower and lower, meeting their own demand curves.

Turn the Tables in Your Favor

After plotting your location on the maturity curve; the next step towards "turning the tables" on your competition is to determine your company's location on the profit curve.

If your profits are steady or increasing, you are well positioned in regard to your competition regardless of your location on the maturity curve. All things being equal, if your gross operating profits are flat or decreasing, your competition has the superior market position when compared to the "Maturity S Curve." To restore your profitability, you must "fracture" the market and powerfully reposition your company and/or products/services.

And a "Maturity S Curve" analysis is just the beginning to properly "fracture" your marketplace and powerfully reposition your company and/or products.

To realize the full power of this analysis and to properly "fracture" the market, you'll also need to know about your industry, company and/or products regarding their:

• Future Profit: Lifecycles evaluation,
• Harvested Chart: Market Growth vs. Market Share of Leading Companies
• Marketing Opportunity: Cost of Sale analysis,
• Market Opportunity: Prospects per Competitor vs. Mark-Ups,
• Long Term Strength of Opportunity study,
• Excessive Capitalization Due to Sales Cycle Time,
• Knock-off Probability evaluation,
• Defensive - Leverage Posture: Competition vs. You,
• Expected Value vs. Buying Behavior analysis,
• Profit-cycle: Mark-ups/Margins to Avg. Order,
• Value vs. Payback for Customer study,
• Demand/Urgency Evaluation

"The purpose of education is not knowledge but action" - Walter Hailey

Accurately employing all of this critical knowledge will correctly reposition your company and lead you to the quickest way to turn the tables on your competition and back to your company's favor. When these specific studies are done and used properly, the sales revenues and net profit results they will produce for you are simply amazing.

Numerous companies have experienced 2 to 5 times the revenue and/or net profit growth with the strategic insights and knowledge that these powerful tools can generate for you and your company over both your industry and your competitors.

Here's another sample of what a client recently shared...

Fees for your State-of-the-Art Market Research Analysis

My fees for a complete Market Research Analysis usually run between $1,500 to $7,000 per product and for a company, they typically run between $3,000 to $12,000, depending on the complexity of the product/company and extent of the data you want to have studied and analyzed. For a precise quote on your project, please call my office at 1-661-589-9500 or you can email me at: Randall@eandaonline.com.

Price It Perfectly with an Optimum Pricing Study

" The exact right price you should charge means the difference between financial losses, mediocre sales, or huge increases in revenue."
Marty Chenard, President - Advanced Business Strategies, Inc.

Marty Chenard is one of the world's most successful marketing experts and super marketing strategist's alive. Marty continues by saying, "Internet Research data shows that charging the wrong price online can easily drop total revenues by 50%, or more, and cause e-commerce failures... The reason why so many products fail or produce such poor profit returns online and offline is because business owners, corporations and marketers do not know the exact, right price to charge before a launch, after it's launch, or "what to change the price to" years later when there are many new competitors and the competition is stiff."

When you harness the strategic power of picking the exact best price for your products, then you will be able to determine the exact right prices that generate the most revenues, or the greatest number of customers.

• How many sales do you think you have lost because both Internet and offline shoppers have price expectations that are dramatically different than what you are charging?
  
  
• How do you find out the exact best price Internet prospects were willing to pay just before they decided to click past your site over to another site that met their expectations?
  
  

What offline and net-shoppers expect to pay for your product or service when buying is one of the most critical success issues facing e-businesses and offline entrepreneurs.

Internet pricing research shows that net-shoppers generally expect at least a 10% to 20% discount for buying your consumable product or service on the Internet. Additionally, research shows that charging the wrong price online can easily drop total revenues by 50% or more, and cause e-commerce failures.

Down deep you know that a perfect website design, with perfect sales copy, yet the wrong price will produce dismal sales. Just think about how price intensively you shop on the Internet. Isn't finding the best price one of your main objectives when surfing? Isn't "finding the best price " one of the main benefits net--shoppers are looking for? If you are ignoring their price expectations, they are going to continue ignoring your product or service offering.

A national direct marketing company and publisher recently achieved a 43.6% increase in profits by optimizing his price to his target market. As this case history points out, the old conventional price testing method he was using robbed him of tens of thousands of dollars. That's a shame since that didn't have to happen.

Getting a sale Online or Offline is about... setting the exact, correct "best" price that matches your market's willingness and ability to spend.

Let's face it, most website owners are dismally disappointed with their Internet revenues. Most honest website owners will privately tell you that the net has simply been a deep black hole that they have been dumping their money into.

Even Amazon.com with all their deep discounts, has still not made a dime. If you were trying to support your family with Amazon 's profits, you would be living in a cold dark alley. Yet they can afford to run at a loss in order to capture their market... after all they can use venture capital and investor 's money. But you can't.

Learning the exact best price to charge and matching that with your market's willingness to spend will be the most important offline and online strategy that you probably will ever implement. Our Optimum Pricing Study is not just an "exact pricing process " that only tells you what your increase or decrease in revenues for every dollar would be when your price changes.

With our Optimum Pricing Study, not only will you be able to price accurately, but...

1. Offline, you will be able to test faster and at a fraction of the cost.
   
   
2. Price testing using our analysis process will cost you 88% to 90% less than conventional methods.
   
   
3. You will be able to pin-point "exactly" what will happen to your total sales volume at each different price you might charge... within $1 increments if you so desire.
   
   
4. If you want to conduct your price test using the Internet, you can do it for free, and have your answers and complete pricing study results in 48 to 72 hours.

Three questions you should ask yourself, and know the answers to:

First Question: How much revenue have you lost on your existing products, services, and new product launches during the past year because your pricing was totally wrong, or not optimized for maximum revenue generation?

Second Question: How much is the investment to have your own Optimum Pricing Analysis?? In all likely-hood, you will receive a multiple figure return on your investment the very first time you employ its results.

Final Question: What is your downside risk if you purchase an Optimum Pricing Study?? Answer ... Zero. An Optimum Pricing Study comes with a 100% money back guarantee. If after 6-months you are even mildly dissatisfied with your breakthrough results, simply call our special "no questions asked" number at 949-713-0611. You will receive a full refund within 5 business days.

Another super-powerful benefit when you get your Optimum Pricing Analysis

You will learn, from using one of our special "rating-questions," who will buy your product or service after you finish your price test. Simply re-contact these specially coded prospects with your offer and "your exact best price " and you will make enough sales to pay for your entire test and maybe even have some leftover profits!

Marty Chenard, President - Advanced Business Strategies, Inc., is the creator of our unique Optimum Pricing Study analysis method. Marty has generated more than 2 billion dollars in Joint Venture Sales and Product Revenues in the last 13 years alone. Marty shares that this unique analysis method of finding and then correctly using the exact best price "has been one of the single most important tools behind our successes. For one of our joint ventures, it was the single, most important driving reason why they went from near bankruptcy to number 1 in their market niche."

Fees for your Price It Perfectly -- Optimum Pricing Study

My fees for determining several strategic marketing insights regarding both your product and it's market plus a complete Optimum Pricing Study, typically run between $1,500 to $6,000 per product depending on the complexity of the product and extent of the data you wish to have analyzed. For a precise quote on your project, please call my office at 1-661-589-9500 or you can email me at: Randall@eandaonline.com.

Higher Response Database Analysis

The secret method, which determines whether your next direct marketing campaign will succeed or fail, is primarily based on the database you are or are not using.

The 1) List, 2) Copy and 3) Offer are the three major components of every successful direct marketing campaign, whether it's via the mail, on the Internet or another medium. In order for your campaign to succeed, it must first reach an audience predisposed to purchasing your products or services. Therefore, the selection of an audience - the "list," is by far the most important aspect of any direct marketing campaign.

You can sell almost anything to a good list and the opposite is equally true -- you can barely sell anything (even the highest quality or "greatest" product) to a bad list.

Today there are several popular methods in which to analyze and segment a list. Some current examples are:

• Demographic method: segments a list based upon basic demographic criteria like: income, age, quantity of kids in household and/or geographical location, etc.
  
  
• Lifestyle factors: For instance -- do they fish, do they golf, belong to a political party, eat at certain types of restaurants, go to movies, etc.
  
  
• Behavioral analysis: Very similar to lifestyle factors but focuses primarily on the more important buying behavior currently expressed by a person versus identifying just their lifestyle activities they have performed in the past or groups they currently belong to.
  
  

However, as popular as some of these methods are today, none of them are the best method in selecting new lists that will significantly increase your next direct marketing campaign and grow your business.

Before we go any further, let me stress that the most successful list for any businesses will always be their own customer list. However, for businesses that want to expand and grow beyond their current customer base, they usually need to find lots of new customers.

We always recommend our clients to first, properly capitalize on their own customer list. After this has been done or at least begun satisfactorily, the next best list to expand your business is usually a list of people who have bought a similar product as yours but from one of your competitors. However, most companies are not very successful in getting access to their competitor's customer files.

So what is a company to do? Well, the only real option is to purchase an outside list from someone who has a list which you believe has a very similar purchasing behavior as with your own customer list. But how can you know if this independent list will favorably match up with your client database buying behavior, before you spend thousands of dollars just to test their list?

To choose the right list, regardless of whether you're selling business to business, business to consumer or both, you first need to eliminate all lists with groups who are least likely to buy your products or services while at the same time correctly identifying the lists with groups who are most likely to become your customers. How? By performing a special Higher Response Segment Analysis.

Our Higher Response Segment Analysis is the outright elimination of the majority of lists containing the people or companies who are not likely to buy your products or services. Performing this procedure correctly results in the use or purchase of specific lists which contain only the people or companies who are most likely to become your new customers, thus reducing your cost per lead and cost per sale, and hence dramatically increasing your campaign's profits.

How to do this correctly is what's particularly troubling for most companies. And what's required to get the biggest sales impact from this procedure is neither commonly understood nor readily available. But it's well worth the effort to determine. Most times, companies experience response and sales rates 2 and 3 times higher when we've properly analyzed their list and then targeted the highest responding segments in an independent list with their next direct marketing campaign.

For any direct marketing campaign to succeed, it must reach and convert the maximum number of prospects into customers for the least amount of money.

Eliminating lists with the traits most obviously dissimilar to the traits of your best customers before commencing a campaign can prove to be the difference in whether your next direct marketing campaign succeeds or fails. But what factors are most critical to realizing success?

With our unique Higher Response Segment Analysis method, you will find the critical factors to properly identify only the best lists that will catapult your sales to the next level.

Here's another sample of what a client recently shared...

Fees for your Higher Response Database Analysis

Usually our Higher Response Segment Analysis is so powerful that our clients are repaid in full the first time they do a mailing with as few as 1,000 to 3,000 prospects. Let me help you achieve better direct mail and Internet marketing results too!

My fees for a Higher Response Segment Analysis typically run between $1,500 to $6,000 per database list or product, depending on the complexity of the list/product and extent of the data you wish to have studied and analyzed. For a precise quote on your project, please call my office at 1-661-589-9500 or you can email me at: Randall@eandaonline.com.

Your Complete, Fully Integrated, Custom Designed Marketing System

So, you're seriously looking to increase your sales and achieve stronger profits as quickly as possible. If so, you've come to the right place.

Yet, perhaps you've learned the hard way, that significantly larger sales and profits sounds a lot simpler than it really is. It requires not just hard work, but mainly working a whole lot smarter. And that's exactly what a complete, fully integrated, custom designed marketing system will do for your business. Only a fully integrated marketing system, custom designed for your business, can move your company to the next level of success.

Why? Because only a fully integrated marketing system brings the full force of the best marketing systems into proper alignment. It makes sure they're executed correctly, most effectively and all at the proper time. Minimizing waste and only maximizing your success.

That way marketing your business becomes dramatically more powerful than ever before. Far beyond what your competitors can respond to or even understand how it's happening!

I'll develop a complete, fully integrated, custom designed marketing system that can easily double or triple your profits.

Here are the key elements you will receive with this complete system:

1. I'll custom design a powerful, profit maximizing strategy uniquely for your business.
   
   This is a crucial element where the vast majority of companies fail. As I've mentioned before in one of my other advanced marketing system descriptions (re-read the above Innovative Strategic Marketing Plans and Analysis service), explains why strategy is absolutely crucial to get right. To do otherwise, you honestly go forward at your own peril.
   
   Analyzing and employing the correct marketing strategies will truly make or break your company. Successful companies know this crucial fact.
   
   By using the wrong strategy, at the wrong time or place, if you advertise the right product but to the wrong market or present a good service in the wrong manner, any of these common mistakes, they all add up to an awful lot of wasted time and vast amounts of squandered money!
   
   Don't let this ever happen to your business. And if you believe your business may be headed in the wrong direction, many times we can save it before it's too late. But don't wait too long, or it will be too late.
   
   To perform this critical part of the entire fully integrated process, I'll be using several components from my Innovative Strategic Marketing Plans and Analysis and my State-of-the-Art Market Research Analysis advance marketing services.
   
   I'll work with you to create the best strategies to maximize your sales from the very beginning. You'll get the right plans, for the right markets, with the right products/services, to the right customers and prospects, with the right messages, delivered in the right methods, and always at the right time.
   
   
2. Dynamic sales lead generation campaigns. You'll now realize 50% to 100% increase in the amount of truly qualified leads.
   
   Today, the methods that nearly every businesses use to try to generate leads, are at best, just "guess-timates", that fall short of their goals. If you don't believe this is true, simply take an honest look at your own sales letters, web marketing, ads and various promotional materials.
   
   If you find you are in the same "company" as the vast majority of business owners or marketing managers are, then you'll see that your marketing is not achieving a large, consistent, nor reliable source of the highest quality new leads possible.
   
   The new "fully integrated" lead generation strategies are far more than just another fancy title for the same old marketing techniques. Instead, these new systems utilize a dramatically different approach to getting large quantities of quality leads for you.
   
   With these new advanced systems, customers will now seek you out rather than the long entrusted models of cold calls, extremely expensive image boosting advertising campaigns, and the long drawn out and tiresome networking of trying to find leads. These old tools had their use before, but now they are a thing of the past. Because there is a far better way.
   
   It's a fact. When a customer seeks you out first, the results of making the sales increases exponentially. How? Because they've initiated the contact with you, which makes getting their business far easier than ever before and it also significantly cuts down your marketing costs. So, for every one of your marketing dollars spent, they are now delivering the "punch" of 3, 6, or 10 dollars you spent previously.
   
   
3. Dramatically convert your targeted prospects into paying customers by as much as 200% to 300%.
   
   It's crucial to recognize that marketing is a process, and not a one-time event. It usually takes several contacts to get someone to make a purchase. Studies have shown that more than 80% of all prospects that inquire about a service or product eventually make a purchase of that item, but not from the company that originally informed the prospect about it.
   
   With many prospects, it takes numerous contacts before they have enough information where they feel comfortable and confident enough to make the purchase.
   
   So, if you contact your prospect only once, twice or three times, most of the time you're leaving a huge share of your sales on the table instead of in your company's pockets.
   
   Not to rub salt on sore spot, but if truth be known, you've actually begun the buying process for that prospect. And by not fully pursuing them, what you have effectively done is helped your competitor make a far easier sale, that should really have been yours in the first place!
   
   With my new, fully integrated, marketing systems, I will help you avoid this problem. Because they take full advantage of those everyday sales opportunities in a new and powerful way. They provide a multi-dimensional approach of reaching and gaining multiple contacts with your prospects. You'll get their full advantage so you can capitalize on being in exactly the right spot, when your customer is ready to buy from you, instead of just when you are ready to sell to them. Clients have reported that by using this unique approach to marketing, their profits have increased as much as 200% to 300%!
   
   
4. Increase the amount each customer purchases from you, every time they do business with your firm.
   
   One of the simplest and most cost-effective methods of increasing profitability of your business is to increase the dollar amount your customer spends during every purchase.
   
   How? When they are already buying from you. When this is happening, it's relatively easy to increase the amount that your customer spends right at the point of sale. By doing so, you will have significantly reduced your marketing costs to that customer while increasing your sales and profits.
   
   There are several other exclusive and powerful marketing methods, which either I've developed or used, and which you won't find from other marketing consultants and agencies. Yet, as I've mentioned above, these methods will significantly increase the quantity of new customers you'll get, plus increase the amount your existing customers spend every time they do business with you. With many of these methods, you'll see the results the very same day you implement them.
   
   Once again, when you work with me, you'll be getting all of the benefits of my successfully proven strategies and marketing insights discovered and refined during 21 years as a professional marketer helping to grow more than 60 companies (both large and small) to sell over $300 million dollars combined.
   
   And my marketing successes are not based on just one product, only one industry or from just a handful of marketing campaigns. Rather, I've earned my stripes over a couple hundred different products, hundreds of marketing campaigns and in more than 20 different industries. So you can be completely confident because you'll be gaining all of these successful experiences which have helped to grow each and every one of these companies.

Here's what a couple of clients had to say about my marketing consulting services...

Fees for your Complete, Fully-Integrated, Custom Designed Marketing System

My fees for a complete, fully integrated, custom designed marketing system for your business vary. In general, I prefer a small up-front fee plus a percentage of net sales or profits. This is usually $10,000 up-front, plus 3% to 7% of the generated gross sales. However, if you're more comfortable with a flat rate, without a percentage of gross sales, then call me and we can discuss your specific situation. I have a couple of monthly retainer programs available.

For a free consultation to discuss increasing your sales and net profits with your complete, fully-integrated, custom designed marketing system, please call my office at 1-661-589-9500 or you can email me at: Randall@eandaonline.com.

Here's What Some Of My Clients Say About How Profitable My Consulting And Advanced Strategic Marketing Services Have Been For Their Businesses...

"When Randall began helping my biggest client, there was no organized or developed strategic marketing plan, nor were there successful sales and marketing programs in place. Randall quickly turned the situation around. Randall helped this annual 7 figure sales organization reach significantly higher sales and profits, at a level never before realized in their prior 4 years combined!"
Patricia Edwards, President and Owner
Joseph Edwards and Associates

"Randall is the most passionate marketing person I know. During the past ten years that I have known him, he continually hones his craft through extensive training, education, experience and wise experimentation. He has the unusual ability to connect his various past marketing experiences with the current changes in technology and the proven marketing methods that produce strong results.

I have worked with him in marketing both products as well as services. In each situation, he has come up with creative solutions that have worked within the budgets that we have had to work within. He not only has a keen sense of how a project might work best, but also has the insight to know the specific reasons why a marketing program will or will not work. This really saves us a lot in both time and money.

His expertise does not end with theory. He is excellent at applying his marketing wisdom to the real nuts and bolts of how best to make any project or any campaign work successfully... and he is great fun to work with. I highly recommend Randall to anyone who wants to really succeed today!"
Ed Carlstone, President and Owner
TVA

"It's a challenge to endorse the one guy you hope and pray doesn't get any busier than he already is! However, to maintain my professional integrity I must spread the word. There are truckloads of good marketing people out there, but it takes a great one to turn your investment in them into windfall profits. Randall isn't just great, he's off the charts! In the first fifteen minutes of meeting with Randall, he gave me a suggestion and a simple strategy that was so powerful, and yet completely invisible to me, it is easily worth tens of thousands of dollars to my business, and untold thousands, perhaps millions, to my clients. And that was just in the first 15 minutes!

Nor am I the exception. Since coming into contact with Randall, I have had the privilege of watching him work with a number of other companies, some owned by friends and associates of mine. He consistently generates returns on investment in the 200% to 2,000% range with his unconventional perspective and leading edge strategies. The man is quite simply a profit generating machine. If you think that outside marketing consulting is a risky proposition, you're right and ...you haven't worked with Randall Evenson. As an added bonus, he is a pleasure to work with, and don't be surprised if he shows you ways to find yourself having more fun in you business than you ever have before.

It doesn't matter if you are looking to take your web site from an expense to a serious profit center, you want more clients, you are looking to develop new products, services or markets, or you simply want to maximize the clients you already have, Randall can take you there faster, more economically and with less growing pains than you ever imagined possible. The only way to lose money with Randall is to not work with him, so do whatever it takes to get yourself on his calendar and I promise you and your banker will never look back. Just leave some time for the rest of us!"
Gary D. Handwerker, Senior Vice President
Maverick Business Systems

"Randall Evenson is my patron saint of the Internet! He knows his stuff and is a crisp thinker. I rely on him for strategic thinking about Internet opportunities, successful marketing methods and have highly recommended him to several others."
Dr. Rich Buhler, founder and editor of TruthorFiction.com
He's also president of Branches Communications, Inc. and is a well- known radio host

"Randall Evenson just wants attention. And he knows how to get it from your potential customers. His intuitive sense of how to spark a response in the marketplace, coupled with the far-ranging experience of 21 years in marketing, have made him a coveted guru in the field.

Randall knows the right buttons to push and he knows how to push them faster and harder. He has an impeccable sense of timing. And he gets results.

Randall consulted with my company during our launching last year, and we're still reaping the fruits of those first campaigns, plus we're moving securely ahead using the paradigms he developed for us."
Deborah Layman, Director of Operations
CCN

"Randall Evenson has been a godsend to my Internet start-up company. His incredibly advanced marketing strategies, business instincts, knowledge and years of experience have provided us with invaluable direction in the ever-changing Internet industry. In addition, he's a really great person! I highly recommend him."
Karin M. Brough, President/CEO
MeritMoney.com

"Using the Internet marketing technology that Randall Evenson taught me, I've been able to rescue several of my clients from making potentially disastrous mistakes on their Web sites.

All the way from copy and design ideas to Web site promotion and creating positive cash flow -- everything I've learned from Randall Evenson REALLY WORKS in the real world.

Even now, I'm re-working a tax attorney's Web site. And at every step, I find myself referring back to Randall's excellent information for reliable guidance. Without it, I'm afraid I'd be just as lost as my clients once were!"
Gary Walterscheid, President and Owner
Walterscheid Advertising & Marketing

"Randall Evenson is in my opinion among the top 5 marketing consultants in America! I have paid thousands of dollars to so-called experts and received only a fraction of the cash-flow Randall has generated for me for far less expense.

One of the detailed ideas he helped me implement was extremely low-cost for me to test and pulled an amazing 16% response! Randall saved me from spending a ton of money which would have been wasted on printing and mailing expenses. My company implemented his powerful idea and it only cost a few hundred dollars. It generated THOUSANDS. And now that idea is mine to use over and over again.

The business my company is doing via our website has steadily grown due to his marketing know how. Don't be fooled. There are many touted "experts" offering get-rich-quick schemes for the Internet. They can build you quick, cute sites and will give you unproved/low-profit marketing ideas -- but you'd be better off investing in lottery tickets. I'm interested in new customers -- not gimmicks!

Randall has helped me attract paying clients through his innovative, low-cost/high-return approach to marketing both online and offline. For instance, one of Randall's Internet ideas cost me nothing but one hour of time to implement and attracted the attention of an ABC television producer who is planning to do a national feature story on my company! This single strategy alone will bring many tens of thousands of dollars to my company. And that's just the beginning of how Randall has helped us.

If you are one of my competitors PLEASE DON'T call Randall Evenson. If you are not one of my competitors, call Randall Evenson today and he will help you increase your profits quickly!"
Adam Christing, President
CLEAN COMEDIANS

"Randall Evenson has a powerful track record of creating successful new marketing programs. As just one small example, I witnessed Randall obtain phenomenal results from direct mail programs he developed and implemented, obtaining response rates from 7.3% to 10.7% in comparison to the industry average of 0.6% to 2%.

I witnessed Mr. Evenson's marketing abilities to increase awareness, sales and profits for both small and large organizations. Case in point - since Mr. Evenson's involvement with a particular multi-million dollar organization, they have experienced an astounding 667% cumulative revenue increase, more than a 2,900% cumulative unit sales increase and more than 980% new customer acquisitions. He accomplished in one year what had taken them previously more than 5 years all together!"
Louise Fox, Director of Marketing
Keynote Communications

"I've known Randall Evenson for the past six years, serving with him on the board of directors for a professional organization and working with him on several successful media campaigns. Randall is honest, fun, forthright and knows his stuff. Perhaps the greatest asset he can bring to any client is the fact that he loves what he does and is constantly keeping one step ahead of the curve. For example, when the Internet came along, he was the first person I knew who jumped right on it - following all the trends and learning from others mistakes. You can't go wrong with Randall."
Rick Garside, President
Side By Side Films

"Randall has the ability to take complex business marketing issues and create streamline practical solutions. He can not only impact your bottom line but also reduce your time, risk and effort."
David C. Woolsey, President
DC Woolsey and Associates

"There are very few marketing advisors that I can really trust, and you are one of them. When I ask you for your expertise, I can be certain that you are not just "shooting from the hip," but giving rock-solid advice based on years of practical application of cutting-edge principles.

Your advice are always ideas I can APPLY and TRUST. In addition to your traditional marketing ideas, your Internet ideas have helped my Internet business become more structured with a more solid foundation. I have in the past, and will continue to recommend your services to anyone that is SERIOUS about Internet and business growth."
Joe Nicassio, President
RapidResultsMarketing.com

"In my position as Promotions Director with one major firm and now as President of my own company, I have first hand knowledge of Randall's abilities and performance. I have seen Randall transform projects and companies by taking them to new levels and greater profits. He has a unique quality that combines the technical side of marketing with razor sharp instincts. He is masterful at analyzing critical situations and chooses problem-solving strategy with clarity and foresight."
Christine Whitaker, President
Impact Agency

If I can help you in any way with your online and offline marketing, please give me a call at 1-661-589-9500 or email me at: info@eandaonline.com.

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